Analytics. Data Science and the Art of Persuasion

Titre:
Analytics. Data Science and the Art of Persuasion
Revue:
HARVARD BUSINESS REVIEW
Année de parution:
2019
Type de document:
Articles 
Cote du document:
P071-19-1/2/14
Statut:
Consultable
Mots clés:
marketing, science du comportement
Commentaires:
Harvard Business Review, 2019, n°1/2, p.126 
Acquisition:
07/06/19
Auteur(s):
Harvard Business Review