Why soliciting donations at the cash register can backfire

Titre:
Why soliciting donations at the cash register can backfire
Revue:
HARVARD BUSINESS REVIEW
Année de parution:
2020
Type de document:
Articles 
Cote du document:
P071-20-3/4/1
Statut:
Consultable
Mots clés:
client, don, donation, employé, formation, partenariat, stratégie
Acquisition:
12/03/20
Auteur(s):
Obeng Efua, Newmeyer Casey E., Kelting Katie, et al.