Marketing Meets Mission: learning from brands that have taken on global health challenges

Titre:
Marketing Meets Mission: learning from brands that have taken on global health challenges
Revue:
HARVARD BUSINESS REVIEW
Année de parution:
2020
Type de document:
Articles 
Cote du document:
P071-20-5/6/12
Statut:
Consultable
Mots clés:
apprentissage, marketing, marque, performance, santé
Acquisition:
06/07/20
Auteur(s):
Sidibe Myriam