The New-Market Conundrum: in emerging industries the usual rules of strategy don't apply

Titre:
The New-Market Conundrum: in emerging industries the usual rules of strategy don't apply
Revue:
HARVARD BUSINESS REVIEW
Année de parution:
2020
Type de document:
Articles 
Cote du document:
P071-20-5/6/6
Statut:
Consultable
Mots clés:
concurrence, création de la valeur, évolution, expérience, industrie, marché, modèle de marketing, optimisation, performance, stratégie
Acquisition:
06/07/20
Auteur(s):
McDonald Rory, Eisenhardt Kathleen M.