When CEOs Make Sale Calls: How top-management involvement in B2B relationships can drive - or kill - deals

Titre:
When CEOs Make Sale Calls: How top-management involvement in B2B relationships can drive - or kill - deals
Revue:
HARVARD BUSINESS REVIEW
Année de parution:
2021
Type de document:
Articles 
Cote du document:
P071-21-3/4/4
Statut:
Consultable
Mots clés:
chef d'entreprise, entreprise, innovation, leadership, management, relation
Acquisition:
17/03/21
Auteur(s):
Capon Noel, Senn Christoph