How to Shift from Selling Products Services: It takes different skills and a different focus

Titre:
How to Shift from Selling Products Services: It takes different skills and a different focus
Revue:
HARVARD BUSINESS REVIEW
Année de parution:
2021
Type de document:
Articles 
Cote du document:
P071-21-3/4/5
Statut:
Consultable
Mots clés:
compétitivité, leadership, management, objectif de l'entreprise, produit, segmentation, service, vente
Acquisition:
18/03/21
Auteur(s):
Chung Doug J.